Confession. Joe Fresh, the "of the moment" brand apparently on every editor's lips, had escaped me. I'm not ashamed to admit it. The Canadian brand doesn't have an e-commerce site (yet! but they do have a beautiful site worth checking out) and has only a handful of stores in the US, all in NYC. But I think the US is going to hear about them a lot more in the near future. My friend Elana Fishman at Lucky Magazine (remember when she took me on the tour of her office?) dropped by Joe Fresh's 5th Avenue flagship store to try on some of the brand's affordable trends. Looking good, Elana!
Like Spain's Zara and Sweden's H&M, I think Canada's Joe Fresh can hold it's own. Aaaand much like it's high street predecessors, JF also has a really cute childen's line. But I really want to hear from my Canadian readers, what do you all think of this brand? Dish.
PS, you can check out Elana's full report here!